Primrose and Finch; Immortal Beloved shoot

'Cecile'; French lace tea-length wedding dress by Joanne Fleming Design

In a rather exciting development this year, JFD now has a stockist in New Zealand.

UK ex-pat Kerry took her existing very succesful vintage china hire and event styling business Vintage Simplicity to Auckland when she relocated there with her young family nearly two years ago. I had worked with Kerry before on a shoot she styled in the UK before she left for her new adventure on the other side of the world, so was very happy to get involved when she told me she was setting up a sister company, Primrose and Finch.....a bridal boutique specialising in high end bridal wear and accessories with a quirky twist.

Over the last few months, JFD has sent over a selection of sample designs to help stock the delightful boutique in Auckland's arty Parnell district.

In the meantime, Kerry put together a fabulous team of creatives (full details at the end of the post) for this gorgeous promotional shoot. The photographer Laura Tait's signature lushly romantic style was just perfect for these French lace and silk organza designs.....I absolutely love the results!

'Cecile'; French lace bodice detail, by Joanne Fleming Design

'Cecile'; ivory lace tea-length dress with pink trim by Joanne Fleming Design

'Cecile'; ivory rose lace tea-length wedding dress by Joanne Fleming Design

'Cecile'; ivory French lace and silk organza tea-length bridal gown by Joanne Fleming Design

 

'Cecile'; French lace wedding dress with back button detail by Joanne Fleming Design

'Annie' ; French lace and silk organza tea-length dress by Joanne Fleming Design

'Annie'; Lace and silk wedding dress with 3/4 sleeves by Joanne Fleming Design

'Annie'; French lace tea-length wedding dress with sleeves, by Joanne Fleming Design

'Samantha'; ivory silk organza tea-length wedding dress by Joanne Fleming Design

'Samantha'; Ivory and pink silk organza tea-length bridal gown by Joanne Fleming Design

Full Credits;

Photography; Laura Tait
Hair; Katrina Trinity Krikov
Make-up; Olga Gill
Flowers; Roses Florist